Assam Institute of Mass Communication and Media Research, a premier institute of Media Education in Assam was established in 2007 to serve as a seat of professional Media Studies. Mass Communication and Journalism is a highly respected field which offers wide prospects of employment in Journalism, Advertising, Public Relations, Development Communication and Digital Marketing both in the government and private sectors. AIMCMR aims at providing our students with an ethical base, holistic knowledge of Mass Media and its tools to enrich their understanding of media technologies, history, production and its future prospects. AIMCMR aims at creating opportunities for higher education in the field of Mass Communication to provide the society with highly qualified specialists in Journalism, Broadcast Media, Public Relation, Development Communication and Advertising.
I. To play a pivotal role in developing cognitive and professional skills of the students in the field of Mass Communication
II. To provide professional knowledge based skills which would enable the students to work in the field of Mass Media
III. To train students in skills and orientation towards academic and professional excellence